Employees in the oil and gas industry face major healthcare challenges. I created a research-informed design theme to effectively communicate key insights to stakeholders. (Creative Direction, Art Direction)
Go beyond the art
and understand
the symbolism →
(Samples from design theme below)
and understand
the symbolism →
(Samples from design theme below)
• Iridescent Colors - Reflects the visual qualities of oil
• Grainy Textures & Deep Blue Tones - Symbolize the harsh realities of the job and
suggest the emotional toll experienced by workers seeking healthcare
suggest the emotional toll experienced by workers seeking healthcare
• Stark Imagery & Silhouettes - Highlights the physical demands of oil field work
Quote Graphic
Chapter Title
