Açai Strong is a business management book that empowers companies to stand out and lead with purpose. It draws a powerful parallel between thriving businesses and the açaí berry—exceptional, innovative, and indispensable (Creative Direction, Art Direction)
Go beyond the art
and understand
the symbolism →
and understand
the symbolism →
• Design Layout - The açaí berries are grouped together, with one berry rising above the
rest, symbolizing a company that stands out as unique and exceptional
rest, symbolizing a company that stands out as unique and exceptional
• Translucent Berries - Represents less confident companies, that suffer from
group think mentalities and are unsuccessful
group think mentalities and are unsuccessful
